who iam
Graphic Designer & Digital Marketing Specialist in Kerala
Hello! I’m Fathima Fidha PK, a Digital Marketing Strategist and Graphic Designer based in Calicut (Kozhikode), Kerala. I help brands grow by combining creative design with data-driven marketing strategies. As a result, businesses are able to communicate clearly, connect with the right audience, and achieve consistent growth.
With over a year of hands-on experience, I specialize in SEO, Social Media Marketing, Content Marketing, SEM, and Graphic Design. Moreover, I focus on delivering engaging visuals while ensuring every strategy is aligned with clear business goals. Therefore, my digital solutions are not just creative but also result-oriented and measurable.
In addition, my internship experience at Marketing School 360digiacademy has strengthened my strategic thinking and practical execution skills. Because of this, I combine creativity, strategy, and clear communication to build strong digital brand identities. Ultimately, my goal is to drive meaningful growth and long-term success for every brand I work with.
EDUCATION & EXPERTISE
Educational Background
I completed my Plus Two in Commerce from MKHMMO VHSS for Girls, Mukkam, which initially gave me a strong foundation in business concepts and analytical thinking. As a result, I developed a clear understanding of how strategy and creativity work together in the professional world.
Professional Training
With this foundation in place and driven by a strong passion for design and digital marketing, I joined 360 Digi Academy to further develop my professional skills. During this period, I completed a comprehensive course in Digital Marketing and Graphic Design, strengthening both my creative and strategic abilities.
Practical Experience & Tools
Throughout the program, I gained valuable hands-on experience in social media marketing, branding, content creation, and graphic design. In addition, I worked extensively with industry-standard tools such as Adobe Photoshop, Illustrator, and Canva, which significantly enhanced my technical expertise.
Creative & Strategic Approach
Ultimately, this training helped me effectively combine creativity with strategy. As a result, I am able to create impactful designs and implement result-driven digital marketing campaigns that align closely with business goals.
My Digital Marketing Skills
I design eye-catching and engaging visuals for social media posts and advertisements that align with brand identity and attract audience attention.
I help build a strong brand image through consistent use of logos, colors, typography, and design elements that reflect the brand’s personality and values.
I create impactful posters, banners, and promotional designs for online and offline marketing to effectively communicate messages and drive engagement.
I optimize websites and content to improve search engine rankings through keyword optimization, technical improvements, and quality backlink strategies.
I manage and grow social media accounts by planning content, engaging audiences, running campaigns, and maintaining a consistent brand presence.
I create responsive, visually appealing websites that combine strong design with functionality, ensuring smooth user experience and performance across all devices.